Rube's Game

Marketing. Market Research. These are the lynchpins of everything that happens everywhere in the world. Trust me when I tell you. no cardboard box, or Federal spending initiative moves an inch without six feet of data purporting to support such a monumentak decision. Millions of dollars are spent basically covering asses - and as we can all attest - there are a lot of big asses to conceal in both the public and private services.

The problem is, this information is quite often bullshit. Or better put - horseshit. Companies desperate to secure and maintain business (read:money) will bend over backward to produce the results that the client fully expects to see. Regardless of the prevailing winds, these companies will blow and blow until the framing of questions, selection of demographics, and outright fradulent methodology ensures that everybody is happy - except a great deal of resources have been wasted to legitimize a bastard.